20+ years turning complex businesses into commercial ecosystems — from proprietary fintech technology and multi-million dollar sports partnerships to e-commerce revenue growth and international expansion across three continents. I don't just build strategy. I close the deals.
I'm a bilingual Marketing & Growth Executive based in South Florida with over 20 years of progressive leadership scaling businesses across fintech, e-commerce, sports & entertainment, healthcare, legal, retail, gaming technology, and automotive.
I build end-to-end commercial ecosystems — from product concept and brand positioning to funnel architecture, technology, compliance, and revenue attribution. And I close the deals myself: from multi-million dollar NFL and NBA partnerships to Walmart and Costco wholesale expansion to proprietary lead-distribution technology built from the ground up.
Business Development
Personally close every deal
Tech Operator
Proprietary lead-gen systems
International Reach
US, LATAM & Europe
Behavioral Science
Psychology-driven strategy
Industries
Where I've Operated & Delivered
Eight industries. Three continents. One consistent result: commercial growth at scale.
Fintech & Consumer Lending
Proprietary lead-distribution technology, two-sided marketplace, real-time auction (ping tree), and full compliance architecture. Serving publicly traded consumer lenders in the U.S. subprime market.
Programmatic SEO ecosystems on Shopify delivering triple-digit YoY organic revenue growth for multi-million dollar brands. Schema enrichment at scale, semantic interlinking, and AI search visibility.
Multi-brand ecosystem management under HIPAA and FDA standards. Programmatic SEO, condition-based landing pages, cross-domain interlinking, and compliant content strategy at scale.
AllMedRxAllergyWorxOutSourceWoRxPharmko
Legal & Law Firms
Full-funnel audits for personal injury firms in South Florida. SEO, Local SEO, AI search (Google AI Overview, ChatGPT), UX, intake optimization, and state-bar advertising compliance.
PI Firms · South FloridaBar-Compliant Strategy
Sports & Entertainment
CMO at PointsKash. Negotiated and closed multi-million dollar, multi-year partnerships with major professional sports franchises across all five major U.S. leagues — engineered for measurable app adoption and fan activation.
New Orleans Saints (NFL)Miami Dolphins (NFL)Florida Panthers (NHL)Nashville Predators (NHL)
Retail Operations & Wholesale
Director at As Seen On TV (80+ stores, 2,600+ products). Negotiated mall leases with major shopping-center developers, closed national and international wholesale accounts, led DRTV media negotiations, managed pricing and product rotation, and built & trained the retail sales team. Portfolio included some of the most culturally iconic American consumer brands across kitchen, beauty, fitness, and home categories.
Master franchise operator for four premier European fashion brands across Latin America. Negotiated premium mall locations with regional developers, received brand-compliance training at European HQ (Paris, Germany, Israel), and recruited & certified franchise teams across multiple countries.
Product Manager at Inspired Entertainment (NASDAQ: INSE) — a global B2B gaming technology company operating 50,000+ gaming machines across 35+ jurisdictions. B2B negotiation with casino operators across Latin America.
Inspired Entertainment (NASDAQ: INSE)William HillLadbrokes
Automotive
Built the full commercial presence for H2O Panther amphibious vehicles from zero — brand identity, website, editorial strategy, SEO, programmatic, PPC, and social. Niche market launch strategy in a category with no existing playbook.
H2O Panther — Amphibious VehiclesFull Launch from Zero
Not projections. Not estimates. Real outcomes from real work across real industries.
E-commerce · Shopify
+111%
YoY Organic Revenue Growth
Delivered for 365 Cycles — a multi-million dollar cycling brand — through a full programmatic SEO ecosystem built from zero. Organic search became the primary revenue engine, capturing high-intent transactional demand that previously didn't exist on the site.
Sports · Fintech
Multi-$M
Sports Franchise Partnerships Closed
As CMO at PointsKash, personally negotiated and closed multi-year, multi-million dollar partnerships with the New Orleans Saints, Miami Dolphins, Florida Panthers, and Nashville Predators — each engineered for measurable digital wallet adoption, not just brand visibility.
Healthcare · SEO
4
Healthcare Brands Scaled Simultaneously
Built and managed the full AllMed ecosystem — AllMedRx, AllergyWorx, OutSourceWoRx, and Capital Worx — with unified programmatic architecture, cross-domain interlinking, and condition-based landing pages, all under HIPAA and FDA compliance standards.
Retail · Wholesale
6+
Major National & International Retail Accounts
Personally led every stage — prospecting, pitching, negotiating, and closing — for Walmart, CVS, Walgreens, BJ's (national U.S. distribution), Costco LATAM, and PriceSmart (international wholesale across Latin America).
Fintech · Technology
0 → Live
Proprietary Lead-Distribution Platform
Conceived and built from zero for the consumer lending market — product vision, system architecture, two-sided marketplace connecting affiliate traffic with national lenders including publicly traded consumer lenders, with real-time auction and full compliance layer.
Fashion · International
3
European Master Franchise Brands Expanded to LATAM
Led South American expansion of Orsay (600+ stores, 25+ countries), Sergent Major (860+ boutiques across Europe), and La Fée Maraboutée (1,700+ wholesale distributors in 20+ countries) — personally negotiating retail locations with mall operators across multiple countries.
What I Do
Services & Capabilities
End-to-end growth — from strategy and technology to execution and closing.
01
Programmatic SEO & E-commerce Growth
Revenue-driven SEO architecture built for scale — not just rankings, but measurable organic sales growth for multi-million dollar brands.
Programmatic SEO architecture (brand × size × intent)
Schema enrichment at scale across thousands of products
Technical SEO audits & full site rebuilds
AI search visibility (Google AI Overview, ChatGPT)
Shopify optimization, CRO & conversion funnel
02
Lead Generation Technology & Distribution
Proprietary systems for consumer lending and regulated industries — from architecture to revenue attribution.
Two-sided marketplace design & architecture
Real-time auction (ping tree) systems
Affiliate & S2S integrations
TCPA, Jornaya, OLA, TrustedForm compliance
Revenue attribution & postback infrastructure
03
Business Development & Partnerships
I don't just advise on deals — I identify, pitch, negotiate, and close them personally across sports, retail, wholesale, and B2B.
Sponsorship & sports franchise partnerships
Wholesale & national retail account development
B2B enterprise sales (full commercial cycle)
International market entry & LATAM expansion
Franchise & licensing negotiations
04
Regulated Industry Marketing
Marketing strategy built for industries where compliance is non-negotiable — healthcare, legal, and financial services.
HIPAA-aware healthcare & pharmacy marketing
Law firm SEO, intake optimization & bar compliance
Cross-border commercial strategy with deep operational roots in Latin America, Europe, and the U.S. market.
LATAM market entry strategy & execution
Cross-border direct-response advertising models
Franchise & master-license operations (4 European brands)
Bilingual brand positioning & content (EN/ES)
International wholesale distribution
06
Fractional CMO & Growth Advisory
Executive-level marketing leadership for companies that need a proven operator — not a consultant with a deck.
Fractional CMO engagement
P&L-aligned marketing strategy
Paid media strategy (Google Ads, Meta)
Brand positioning & messaging architecture
Team building, hiring & KPI frameworks
Career Journey
20+ Years of Building & Closing
A consistent arc: enter a new industry, build the commercial engine, close the deals, scale the results.
Founder & Chief Marketing Officer
2022 – Apr 2026
Kickoff Advertising — Miami, FL
Built a digital marketing & growth consulting company from scratch. Conceived and built proprietary lead-distribution technology for the consumer lending industry — product vision, system architecture, two-sided marketplace connecting affiliate traffic with national lenders including publicly traded consumer lenders. Personally closed every client relationship. Delivered triple-digit YoY organic revenue growth for multi-million dollar e-commerce brands on Shopify. Multi-vertical consulting across healthcare, legal, and automotive.
CMO at a blockchain-enabled fintech digital wallet addressing the $350B unredeemed loyalty points market. Built the marketing organization from scratch. Personally negotiated and closed multi-year, multi-million dollar partnerships with the New Orleans Saints (NFL), Miami Dolphins (NFL), Florida Panthers (NHL), and Nashville Predators (NHL). Led active negotiations with the NY Jets, Orlando Magic, Miami Heat, Miami Hurricanes, and Denver Broncos.
FintechSports PartnershipsNFL · NBA · NHL · MLB · MLS
Director, Commercial Strategy & Planning
2017 – 2021
As Seen On TV — Aventura, FL
Directed commercial and marketing strategy across 80+ branded retail stores in strategic malls, e-commerce, and an outbound sales call center — reporting directly to the CEO. Personally closed Walmart, CVS, Walgreens, BJ's (national U.S. shelf placement), Costco LATAM, and PriceSmart (international wholesale across Latin America). Coordinated international direct-response TV operations with LATAM partners including TV Novedades (Colombia), structuring cross-border advertising cost-sharing models. Maintained revenue through COVID-19.
RetailWholesaleDirect Response TVLATAM
Franchise Marketing Manager
2013 – 2017
Retail Distribution Group — Madrid, Spain
Led South American expansion of four premier European fashion brands: Orsay (600+ stores across 25+ countries, ~€500M revenue), Sergent Major (860+ boutiques across France and Europe), La Fée Maraboutée (140+ branded stores, 1,700+ wholesale distributors in 20+ countries), and Funky Fish. Traveled to headquarters in Paris, Israel, Germany, Spain, Ecuador, and Colombia to coordinate with parent organizations. Personally negotiated retail locations with premium shopping-center operators and commercial real estate developers across multiple countries.
Inspired Gaming Group — London, UK (Now Inspired Entertainment, NASDAQ: INSE)
Hybrid product and commercial role bridging London headquarters with the Latin American market. Led product strategy, player psychology research, and B2B negotiation with casino and gaming operators across LATAM. Defined product vision and roadmap for LATAM market entry, applying behavioral science to identify what mechanics and game formats resonated with regional players. Personally negotiated gaming software and machine supply agreements with major casino owners across Latin America. Clients included William Hill and Ladbrokes.
Brandsbags — Bogotá, Colombia (→ Linio Group → Acquired by Falabella for USD $138M)
Part of the founding commercial team building one of the first digital fashion marketplaces in Colombia — years before Linio (2012) and the broader LATAM e-commerce wave. Personally closed partnerships with 60+ premier fashion brands, convincing them to release previous-season collections through a digital channel before physical outlets. Designed the digital inventory rotation model that became the company's core commercial strategy. The company was later integrated into the Linio group, which was acquired by Falabella for USD $138M.
E-commerce PioneerMarketplaceFashionLATAM
Case Studies
Work in Action
Real projects. Real brands. Real results.
E-commerce · Shopify · SEO
365 Cycles — Organic Revenue Architecture
365 Cycles is a multi-million dollar cycling brand. Challenge: fragmented SEO with no programmatic structure, low organic revenue capture despite significant existing sales volume. Kickoff Advertising built the full growth engine from zero.
+111%
YoY Organic Revenue
$680K+
Confirmed Organic Sales
Pure
SEO — No Paid, No Email
Built a full programmatic SEO ecosystem from zero — brand × size × intent URL architecture at scale
Schema enrichment across thousands of products and collections; full technical SEO rebuild
Captured high-intent transactional demand that previously did not exist on the site
Average search position improved significantly; impressions grew +66% YoY
21% of strategic keywords now appearing in Google AI search results
Fintech · Sports Partnerships
PointsKash — Sports Partnership Strategy
PointsKash is a blockchain-enabled digital wallet addressing the $350B unredeemed loyalty points problem. As CMO, built the entire partnership strategy to drive app downloads and active wallet adoption through major sports franchises.
Multi-$M
Partnership Value
4
Deals Closed
5
Leagues Engaged
Closed multi-year, multi-million dollar partnership with the New Orleans Saints (NFL) — in-stadium activations, gameday LED/signage, broadcast spots, and official mobile-app integration
Active negotiations with NY Jets, Orlando Magic, Miami Heat, Miami Hurricanes, Denver Broncos
Every deal engineered for measurable wallet adoption — not just brand visibility
Managed senior stakeholders across league offices, team C-suites, and sponsorship legal
Healthcare · Multi-Brand Ecosystem
AllMed Ecosystem — Four-Brand Growth Architecture
AllMed is a healthcare ecosystem spanning four brands: AllMedRx (specialty pharmacy), AllergyWorx, OutSourceWoRx (503B), and Capital Worx. Challenge: build a unified, scalable SEO architecture across all brands under strict HIPAA and FDA standards.
4
Brands Managed
25
Service Areas Live
Scale
Condition-Based Architecture
Built programmatic SEO architecture across 25 service areas and 7 allergy categories
Cross-domain interlinking strategy connecting all four brands for authority consolidation
All content under HIPAA/FDA compliance — crisis resources, USP/FDA clarifications, compliant CTAs
Scalable template producing multiple new condition pages per week
Fintech · Lead Gen Technology
Kickoff Advertising — Proprietary Lead Distribution Platform
Consumer lending lead marketplace built from zero. Challenge: design and build a two-sided marketplace connecting affiliate traffic with national lenders via real-time auction, with full compliance and revenue attribution.
Real-time
Auction Engine
Public
Traded Lenders Integrated
Full
Compliance Layer
Conceived and built from zero — product vision, system architecture, and full backend infrastructure
Two-sided marketplace: affiliate and paid-media traffic → national lenders including publicly traded consumer lenders
Lead Gen TechnologyPing Tree / Real-time AuctionAPI Integrations (S2S)GA4 / GTMPostback AttributionMulti-buyer Distribution
Compliance & Regulated Industries
TCPAJornayaOLATrustedFormHIPAA-AwareFDA StandardsState Bar Rules
🎓
MBA
Florida Atlantic University
In Progress
📊
Master's in Digital Marketing
Esden Business School
🧠
Postgraduate in Consumer Behavior
Sergio Arboleda University
🔬
Bachelor's in Psychology
El Bosque University
"The behavioral science foundation is why my strategies are built on how people actually decide — not on assumptions about how marketers think they should."
EN
English · Fluent
ES
Spanish · Native
Get In Touch
Let's Build Something Exceptional
Whether you need a fractional CMO, a growth strategy, a partnership closed, or a full commercial ecosystem built — let's talk.